Perry Shimon

Zam Town

perryshimon — Sun, 12 Feb 2012 05:48:30 +0000

This series was shot over two trips to the western provence of Zambia with Empowered by Light. We stayed in a beautiful preservation and environmental education camp run by ZEEC on the banks of the Zambezi, about 6 hours down an unpaved road outside Livingstone. Livingstone is home to Victoria falls, the largest falls in the world and absolutely breath-taking in it’s awesome power. Even more so at 2500 feet in an open microlight. We spent the bulk of our time visiting schools and distributing solar lanterns with our guide, friend and local minister Joe Mwitumwa – pictured here on the hood of his Defender. This allowed for incredible access to the community and an authentic picture of day-to-day life.

Selected Work

perryshimon — Sun, 12 Feb 2012 05:46:47 +0000

Some work samples from the last several years. Many never saw the light of day including several personal projects, like Mapt a social mapping platform and Deely a curated daily deal aggregator.

WMI (more @ Greenlight)

perryshimon — Sun, 12 Feb 2012 04:19:27 +0000

Food Reform Now

perryshimon — Sun, 12 Feb 2012 04:08:50 +0000

This is a newish project with the goal of collecting engaging videos and resources about food reform. Since bringing my daughter Agnes into the world, I’ve become really aware [obsessed] of the food she eats and consequently the state of food and eating habits in our country. It’s a complete disaster and I believe change will happen through education and action from the bottom up.

I’m looking for collaborators, so please get at me if your interested

www.foodreformnow.com

Uganda

perryshimon — Sat, 11 Feb 2012 06:55:21 +0000

coming soon.

Greenlight Apparel

perryshimon — Mon, 02 Jan 2012 08:59:20 +0000

I’m currently working as the creative director for Greenlight. We’re a cause driven active lifestyle brand with a deep commitment to microfinance and education in underserved communities globally. We give back 25% of our profits to further these causes though our partners the Women’s Microfinance Initiative and One World Children’s Fund. We also maintain fair-trade business practices and use organic cotton and recycled polyester for the majority of our products. Visit us at www.greenlightapparel.com

Bio

perryshimon — Mon, 02 Jan 2012 08:34:46 +0000

I was born and raised in Manhattan, NYC. Attended 10 schools including Bronx Science and the United Nations school and finally home schooled myself in Mexico.

After a couple years moved to Tel-Aviv to study business and marketing. Left school to move back to NY to take a job running a youth center for low income, high-risk kids in lower manhattan.

Worked in music licensing for film and tv and as the music editor for Prophecy magazine.

Moved to LA to co-found SGR! and taught myself design and photography. Then came web design, via wordpress customization and creative hacking.

Took my new skills and started helping friends and doing personal projects, which soon lead to commercial work.

Bought a 5D II and started shooting and editing video.

Began working with Sephora while simultaneously launching a non-profit doing solar charity work in Zambia.

Connected with Greenlight Apparel where I’m currently working as the creative director.

My biggest passion is my daughter Agnes who inspires me to be the change I want to see in the world.

Malia Mills

perryshimon — Mon, 02 Jan 2012 08:33:27 +0000

Empowered by Light Video

perryshimon — Fri, 30 Dec 2011 19:42:31 +0000

Empowered by Light

perryshimon — Fri, 30 Dec 2011 19:42:14 +0000

In the first half of 2011 a small group of us launched Empowered by Light with the mission to promote solar energy use. It was an amazing feat, that our small but dedicated team, managed to launch and a non-profit, fundraise a significant amount of money and deploy thousands of solar lanterns around Zambia in just several months. The project successfully brought clean, renewable light and energy into schools and clinics in the western province of Zambia. EBL is administering an impact assessment a planning it’s future.

This project has given new meaning to the notion ‘it takes a village.’ We received essential support from ZEEC, Rabobank, Global Green, Warner Philips, Prince Carlos, Sungevity, Cliff Bar, Josh Fox, Mark Ruffalo and Adrian Grenier.

I was the creative director, designed the identity, built the site and shot the video. www.empoweredbylight.org